Client & Project
Toyota & Telemundo
Latin American
Music Awards
Tasked to create a three-part 360° virtual reality, branded content series, including a live stream for Toyota, NBCU - at the Latin American Music Awards, Hollywood, California.
My Role
Creative &
Technical Director
With such new technology coming out rapidly, finding someone who was both Creative and Technical was difficult for this client. Fortunately enough, after some deliberation - the agency, Two Goats, was confident in my ability to take on the task. For this production, I was involved in the early stages conceptualizing the ideas, and coming up with a strategy for how it will all work. When it came time for action, I was in charge of the camera team, live team, and post team. This included setting up and queuing a 360 live stream of the event to Telemundo, FB, YouTube and LittlStar. I also assisted with edits, compositing, and stitching for the final deliverables. It was a big task, but I love challenges. 3 activations in less than 4 days. It was intense - sometimes existential, but highly rewarding and successful at the end.
Results
1.5 M YT/FB Views
#1 Most Viewed on Telemundo’s platform.
1ST Immersive Activation for NBCU & Telemundo.
1ST Immersive Activation for Toyota.
behind the scenes
Credits & References
Agency: Two Goats
Client: Toyota & Telemundo
Producers: Richard Cumming, Johanna Salazaar
Creative & Techinical Director: Magid Metwaly
DP: Daniel Ferighery
Production Manager: Julie Lilleby
Production Coordinator: Taylor Montemarno