Client & Project

The New York Public Library
Insta Novels

A program that brought digital novels to Instagram that made some of the world’s most classic pieces of literature more accessible to the masses.

My Role

Motion, & Editing

Responsible for the execution, graphics, videos, and case films. My roles included editing, UI, and motion graphics. Working on this project was very fulfilling since I loved how extremely unique the concept was. Very often you get to work on projects you really enjoy. This was one of them.

Results

67% Growth Overall
5+ Awards

The first ten days of the campaign were the top 10 days in followers growth history and the account grew by 67% overall. At Cannes it won 4 awards and 9 shortlists.

Credits & References

Agency: Mother New York
Creatives: Lauren Van Aswegen, Martin Baker
Editing and Motion Design:
Magid Metwaly,
Carlos
Producer: Max Yates
Associate Producer: Tian Wang