Client & Project

The New York Public Library
Insta Novels

A program that brought digital novels to Instagram that made some of the world’s most classic pieces of literature more accessible to the masses.

My Role

Motion, & Editing

Responsible for the execution, graphics, videos, and case films. My roles included editing, UI, and motion graphics. Working on this project was very fulfilling since I loved how extremely unique the concept was. Very often you get to work on projects you really enjoy. This was one of them.

Results

67% Growth Overall
5+ Awards

The first ten days of the campaign were the top 10 days in followers growth history and the account grew by 67% overall. At Cannes it won 4 awards and 9 shortlists.

Agency: Mother New York Roles: Editing and Motion Design Mother New York partnered with The New York Public Library to bring classic works of literature where they’ve never been before, the Instagram feeds of thousands of young people. Try it out on The New York Public Library’s Instagram.

Credits & References

Agency: Mother New York
Creatives: Lauren Van Aswegen, Martin Baker
Editing and Motion Design:
Magid Metwaly,
Carlos
Producer: Max Yates
Associate Producer: Tian Wang

NYPL • Insta Novels • Concept, Motion, & Edit