Visual Heights
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Under Armour Halo - Inside the Innovation Lab

Under Armour The Halo Project

Client & Project

Under Armour Halo • Inside the Innovation Lab

The HALO Lab, a kinetic first-person short for Under Armour that re-imagines a sneaker test facility as a cinematic. VFX-heavy fever dream. Featuring Luna Blaise [Jurassic World: Rebirth] and directed by Duncan Heger, the film takes viewers on a whirlwind tour through a surreal test lab where fashion meets function, chaos meets control, and performance transcends.

OUR Roles

VFX, VFX Supervisor

 

BTS

 
 
 
 

Credits & References

Agency: Matte Films
Director: Duncan Heger
VFX Supervisor: Magid Metwaly
DP: Guillermo Garza
Executive Producer: Matte, Stadium, Under Armour
Producers: Seana Bruff
Director of Production: Spencer Thompson
Production Designer: Flor Hart